![]() ![]() WeChat has revolutionized brand promotion through its powerful advertising platform, offering businesses a unique opportunity to boost their brand awareness in the market and creatively engage with the vast Chinese user base. On the other hand, if you are a newcomer in the market and have a limited budget, then better to start your advertising strategy with banner advertising. ![]() To put it simply, if you are a well-established brand in China and have a good budget, then you should definitely place your ad in WeChat Moments. How to Choose the Most Efficient Kind of Ad?Ĭompanies can easily choose their strategy mainly based on two factors: budget and brand awareness in the China market. Also, products such as alcohol, tobacco, and certain events are not allowed to be advertised on WeChat Moments. WeChat banner campaigns are a powerful solution for companies that want to reach a targeted audience who has shown interest in your category of products/services and it is also notably a lot cheaper than WeChat Moments.Ĭonsidering that according to statistics, 61% of users open their Moments every time they use WeChat, which means at least 10 times per day, ads placed in the Moments feed definitely ensure the highest exposure (which also explains the higher costs associated with this type of advertising).īut Pay Attention! Companies must either be brands that are well-established in the China market or foreign companies that are registered in the country. Ads in the Moments of personal contacts.īanner ads appear at the bottom of WeChat posts, redirecting traffic to another landing page that may be a WeChat account or an e-commerce platform.In this article we will focus on the two most popular ones: There are many ways in which brands could place ads making the best use of all the apps inside the huge WeChat ecosystem. This gives brands the chance to create appealing advertisements which drive conversions.Īs WeChat prefers to keep users’ moments “personal”, the ads are well distributed inside the app, thus reducing the risk that users may feel disturbed and develop a feeling of ‘repulsion’ towards the brand. ![]() Video and livestreaming marketing are booming in the heavily digitalized Chinese economy. Unlike their Western equivalents, social media advertisements on WeChat have a high engagement rate. WeChat offers a great variety of ad formats, from a simple banner to video and integration with mini-programs and e-commerce platforms. WeChat Moments advertisement is the most popular form of WeChat advertising. Why Companies Should Invest in WeChat Ads?Ĭonsidering the massive user base of WeChat, brands can effectively increase the exposure of their products and services with a reasonable return in terms of new followers and sales. With its multifunctional ecosystem and extensive user engagement, WeChat is a real game-changer for foreign enterprises that want to effectively connect, engage, and promote their brand in the China market. You need to work with a Digital Marketing Agency with a track record of getting results. Imagine having 1 billion potential new customers While WeChat is a fairly simple app to use, marketing on it requires a deep understanding of the platform. Among these platforms, WeChat stands out as a frontrunner in the Chinese market, boasting roughly 1.3 billion monthly active users. WeChat is the largest social media platform in China, having 1 billion monthly active users. There are certainly perks when you advertise on WeChat Moments – more precise audience targeting and massive reach. However, WeChat users who are not already fans of the brand tend to ignore these ads when they come across them on Moments as they are hard-sell advertising that will register immediately with its viewers. Regardless of what marketing strategy you choose, it is always better to start small to allow trial and error especially when you are shifting your marketing direction to a whole new market.In the age of digital connectivity, social media platforms have become powerful marketing tools for businesses to reach their target audience. ![]() Should I go for WeChat Moments advertising? Once your application has been approved you will be able to create campaigns and display ads on WeChat Moments. The costs for these ads depend on CPM as well as their targeted locations.Īny verified WeChat Service account can apply with Tencent for permission to advertise on WeChat. Users can interact with the ads by liking it or commenting on it. 4. Link to an HTML5 page or a WeChat public account articleĥ. ![]()
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